U.S. Department of Veterans Affairs
Targeted campaign to educate on VA.
Awards: MARCOM Platinum Award, The Communicator Award of Distinction, Hermes Platinum Award
Objective:
The "VA Did That?" campaign was designed to raise awareness of the impactful services and programs provided by the VA to U.S. Veterans. The goal was to inform Veterans, their families, and the public about how VA programs positively influence their lives, increase trust in the organization, and encourage engagement with VA services.
Strategy:
The campaign included a custom-branded design approach, focusing on targeted messaging and engaging content. It employed a multi-channel strategy across digital platforms, social media, and physical materials. The campaign emphasized storytelling, with real-life success stories of Veterans who benefited from VA services.
The creative elements were designed to be bold and straightforward, featuring strong, action-oriented imagery and language that resonated with Veterans.
Result:
The "VA Did That?" campaign successfully leveraged custom-branded design and strategic storytelling to engage its target audience, elevate the VA’s profile, and promote the valuable services it provides to Veterans. The recognition from industry awards further demonstrated its effectiveness in achieving its goals.