Coalition for Health Funding

Brand refresh brings a cohesive look highlighting CHF’s legacy and commitment to public health.

Objectives:

  • Rebrand: Create a refreshed brand identity that honors the organization’s history while preserving and strengthening public health investments in the best interest of all Americans.

  • Campaign Collateral: Design and produce promotional and commemorative materials for the 45th anniversary celebrations and the annual Public Health Fair.

  • Website: Create a modern, user-friendly website that strengthens the brand and serves as a hub for information and engagement for members and the general public.

Strategy & Implementation:

  • Brand Audit: Reviewed existing brand materials, identified key strengths and weaknesses, and assessed current market positioning.

  • Target Audience Research: Engaged with members, stakeholders, and staff to understand their perceptions and expectations.

  • Competitive Analysis: Analyzed similar organizations to identify opportunities for differentiation.

  • Brand Guideline: Created a comprehensive guide detailing logo usage, color schemes, typography, and imagery to ensure consistency across all materials.

  • Logo Redesign: Developed a modern logo that incorporates elements of the old design to honor the history while updating the color palette and typography.

  • Collateral: Applied new look and feel to a multitude of collateral materials.

Result:

The comprehensive rebranding effort, combined with the strategic development of the 45th Anniversary and Public Health Fair campaign materials, successfully highlighted Coalition for Health Funding’s legacy and commitment to public health funding. The Public Health Fair campaign effectively promoted the need for public health funding and showcased the organization’s ongoing impact. The refreshed brand identity and modernized website provided a solid foundation for future growth.