TidalScale
Brand guide, website refresh, and application UI design gives TidalScale, a leader in software-defined server technology, a strong innovative brand.
Objective:
TidalScale aimed to modernize its brand identity, enhance its market presence, and create a seamless user experience across various touchpoints. The scope of work included branding development, marketing collateral, website design and development, trade show environmental design, and user interface (UI) design for its software product.
Strategy and Implementation:
Brand Guide: A dynamic visual language was developed to reinforce TidalScale's position as a pioneer in server technology.
Marketing Collateral: Versatile marketing materials including social media ads, brochures, product sheets, case studies, and whitepapers were created to reinforce TidalScale’s expertise and leadership in the software-defined server space.
Website Design & Development: A responsive, user-friendly website focused on intuitive navigation and high-quality content presentation using the HubSpot platform as the engine for marekting efforts.
Environmental Design: Bold visuals, dynamic product displays, and interactive digital screens used to engage visitors.
User Interface Design: Clean, intuitive UI that minimized complexity. The design featured a dashboard with real-time data visualization, intuitive navigation for server management, and customizable workflows. The interface was optimized for both desktop and mobile use, ensuring accessibility across devices.
Results:
The comprehensive branding and design overhaul led to increased brand visibility, improved user engagement, and a higher conversion rate across digital and physical touchpoints. TidalScale successfully showcased its technology at key industry events and experienced a boost in website traffic and customer inquiries, all while maintaining a cohesive brand presence.