Clinical Resources Hub Program Office

Brand and Collateral to Establish Rural Health Services for Veterans.

Objective:

CRH brings healthcare to Veterans living in rural areas. They needed an identity that would resonate with the Veteran community while representing the connection, technology, and services that they offer.

Strategy and Implementation:

CRH services Veterans in remote areas focusing on trust, reliability, and ease of access. As a new office, identifiers were needed. Iconography was created to represent the services offered and the connectivity and location of each VISN. Collateral created included a digital annual report, one pager template designed to be edited by the client as an editable PDF, and an email newsletter template.

Results:

CRH's branding helped position it as a leader in rural telehealth for Veterans, gaining trust and recognition within the community. CRH's brand development successfully communicated its mission of delivering quality healthcare to veterans, ensuring that the brand resonated with its audience and strengthened its impact.