NDD United

Bold look and feel turns heads in the conservative public health space.

Objective:

To create a bold and impactful brand design that reinforces the message that Americans deserve a strong, resilient, and adequately funded public health infrastructure. This campaign aimed to drive public and legislative support for appropriate Non-Defense Discretionary (NDD) funding to safeguard public health and address fiscal challenges.

Strategy and Implementation:

A solid brand architecture included a logo set for each initiative. Stark colors, powerful imagery, and carefully crafted copy gave NDD United a strong and bold look that reinforced the need for NDD funding.

Results:

The campaign gained significant traction in both advocacy and policy circles. Legislators took note of the bold, clear message, and public engagement on digital platforms spiked, with key stakeholders expressing strong support for increasing NDD funding to protect public health.

This case demonstrates how bold, strategic design can elevate critical issues, making them more visible and compelling to both policymakers and the public.