AHPO

VHA Program Office Brand Refresh and Collateral Design.

Award: Telly

Objective:

To execute a brand refresh for the program office, including the redesign of core collateral to reflect a modern and cohesive brand identity and improve visual appeal across all communication channels and collateral.

Strategy and Implementation:

A comprehensive design system was developed to ensure consistency. This included updated templates for reports, brochures, annual report, one pagers, and all collateral. The new visual identity was extended to social media, newsletters, and internal communications, ensuring a cohesive look and feel..

Results:

AHPO’s refreshed brand identity resonated well with both internal and external audiences. The new collateral contributed to a stronger market presence.